Introduction

The management of relationships has been a facet of business provided that business transactions have existed. Around the most simple level, Relationship Management is about interaction with customers. From a broader perspective, 1 can consider staff, suppliers, and customers as consumers, the employees getting the internal buyers of your organization. Relationship Management deals together with the remedy and management of partnerships, connections, linkages, and chains involving business entities.

For this paper, we view Relationship Management (RM) as a conscious and planned activity. It would be misleading to recommend that there haven’t been relationships in business or any concentrate on relationships by companies. However, the thrust of RM, as expounded in current instances, points to an extra tactical and strategic strategy to focusing on the buyer as opposed to a relentless focus on the competitors.

Literature Critique

Traditionally, RM was an activity (or non-activity) that involved an electronic customer database of an organization’s buyers or customers, which reports on consumer shopping for behavior. Contemporarily, RM delves considerably deeper than this: undertaking intensive research on buyers and consumer behavior and employing the outcome of such study to (re)design business culture. RM, at its strategic level, advocates for any business culture having … READ MORE ...